Uber appears to be stepping into a steaming pile. First came revelations from Sarah Fowler that forced out apparent uber-harrasser Amit Singhal. Next it was revealed that they refused to pay a $150 permit to test self-driving cars in California (really, who DOESN’T want to cover their ass over something that could go horribly, horribly wrong?), and the self-driving technology itself is the subject of a lawsuit filed against them by Alphabet-owned Waymo.
I think Lyft heard the rumors, and moved on it with their commercial that was released this past December.
Alison Griswald at Quartz also sums it up nicely: “Corporate values were always an afterthought for Uber.”