Apple Moves Into TV and Movies

From Business Insider, from a Wall Street Journal report (paywall):

Apple is preparing for a major push into original video content, according to a new report from The Wall Street Journal — a move that could ultimately set it on a collision course with the likes of Netflix and Amazon.

What a terrific strategic move by Apple. With their enormous cash reserves, Apple can easily have a few misses and be very profitable in this niche. Apple’s unique culture should lend itself very well to entertainment production.

Add in improvements to Siri, Apple TV, and the rumored Echo/Alexa competitor, and Apple will be able to catch-up and challenge Amazon in the space.

This has me more excited about Apple than anything else in the rumor mill.